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November 2001
Marketing
Glowing Overseas
By David Erickson

General
ADDRESSING the IMPACT

COMPUTER EVENT MARKETING ASSOCIATION

CONSIDER, REVIEW, RENEGOTIATE: MEETING DECISIONS AFTER 9/11

Czech It Out

DIAL IN TO YOUR ATTENDEES
Bob Andelman

EXPO TECH EXPO: A BRAVE FIRST STEP
David Erickson

fast facts

Fight the Fear: Free Flights to DMA Show

fyi

Getting Back on Track
Sue Pelletier

GETTING READY FOR CEBIT?
David Erickson

Hope for the Best, Plan for the Worst
By Beth Negus Viveiros

IMARK PICKS UP THE DECORATOR TAB

LEGAL EASE: Force Majeure Takes Center Stage
Jed R. Mandel

Lend a Helping Hand
Bill Gillette

Lessons Learned
By Carey Houston

MPI Survey: Six-Month Outlook

new spaces

ON THE FRONT LINES OF NORMAL
Susan Hatch Editor

one cool idea

one cool idea
David Erickson

ONLINE MEETINGS: NO FLIGHTS REQUIRED
Kevin McDermott

PEOPLE IN THE NEWS

Practically Paperless
By Susan Hatch

Q&A

Safety First
By Megan Rowe

SAN FRAN SUMMIT ON TERROR IMPACT

THE MOTIVATION SHOW: NOT QUITE BUSINESS AS NORMAL
Betsy Bair

The Show Must Go On (line)
By Susan Hatch

TRAINING: Questions to Expect When Bringing in Experts
Janette Racicot

UNCHARTED TERRITORY

WHERE WILL MEETINGS GO FROM HERE?
Bill Gillette

WIRELESS ANAHEIM
Bridget Mintz Testa

www.specialevents.com

 
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UNCHARTED TERRITORY

Technology Meetings, Nov 1, 2001
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Comdex Fall is on schedule to open on November 10 in Las Vegas. In late September, Kim Myhre, president of Comdex Worldwide at Key 3 Media Events, sat down with TM to discuss the impact of the September 11 tragedies on the show.

“We made the decision to go ahead with Comdex partly because it's a couple months down the road and also because we are of the mind that we really do need to get back to work,” says Myhre. “I don't think it serves anyone's interest to cancel Comdex. It certainly doesn't serve the industry's best interest. There's 800,000 square feet worth of exhibitors who plan to be there. Most of the downsizing we've seen … is budget-oriented rather than because of what happened on September 11.” Myhre has not seen dramatic cancellation from international exhibitors, but he calls international attendees “the million-dollar question.”

“I think we're in pretty uncharted territory. I assume it [the events of September 11] will have a negative effect. But I don't know how many won't come. We haven't had any conference cancellations. I'm hopeful. We're going ahead and trying to build the best event under the circumstances.

“September 11 has changed a lot. But mostly what it's done is created a tremendous amount of uncertainty. I don't think going out and marketing to attendees trying to convince them that it's safe to travel is the right thing to do. You can't take that position. All we can say is that we're moving ahead. We'll be there; we'd like you to be there.

“This is the 22nd year of Comdex. I think it would be pretty monumental for an event like Comdex to be canceled. I think that would be a tremendous victory for terrorists to kill off the largest information technology event in this country. We're moving forward, and we're doing everything we can to make it the safest event possible.”



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